Senior public relations (PR) are responsible for maintaining a company's public image and directing its outward marketing, as well as public relations programs such as media coverage, public speeches, and online promotion through advertisement and web presence.
- Coordinate all communication and public relations activities for the organization.
- Produce press releases, public announcements, online updates via social media, and other PR communications materials.
- Act as the main point-of-contact with the media and manage all media relations.
- Define and implement public communications strategies to positively affect public opinion.